In 2026, having a simple, professional website built typically costs between €1,250 and €3,000. If you want a custom site with AI automation, the cost is more likely to be between €3,000 and €8,000. The biggest cost factor isn’t the number of pages, but rather the amount of customization and automation involved. In this article, you’ll learn exactly what determines that price, what a realistic budget is for your situation, and why I always offer a fixed price—no hourly billing, no surprises later on.
What determines the price of your website?
Six factors come into play:
- Number of pages and structure – A simple website with 5–10 pages costs less than a complex website with multiple levels and sections.
- Custom Design vs. Template – A layout designed specifically for your brand takes more time than a customized standard theme.
- Content – Do you write your own content, or do you need copywriting services? The latter will increase the budget.
- Features – A contact form is standard; a booking system, online store, or members-only section is not.
- AI Automation – Intake bots, quote workflows, or integrations with n8n/Make add to development time, but save you time down the road.
- WordPress + Elementor vs. Fully Custom (Headless) – Most projects run on WordPress; I only build custom solutions when speed, scalability, or complex AI integration are key considerations.
Pricing Guidelines by Project Type
- Simple, professional website: €1,250 – €3,000. Standard features, WordPress + Elementor, 5–10 pages.
- Custom website with AI integrations: €3,000 – €8,000. More complex structure, automation of intake/quotes/follow-up, potentially headless.
These are estimated prices and do not include VAT. The exact amount depends on the six factors listed above—and we always discuss those first, before we provide a specific figure.
What is included in the price?
The process is always the same:
- An initial consultation to discuss your needs.
- A fixed quote—no hourly rate, no surprises later on.
- Construction period typically ranges from 2 to 6 weeks.
- Delivery, without being tied to a long-term contract afterward.
Why a flat fee instead of an hourly rate?
With an hourly rate, you bear the risk of unexpected costs. With a fixed price, I bear that risk. You know exactly what you’ll pay in advance, and I’m just as motivated to complete the project efficiently. To me, that’s the fairest way to work.
How do you know what budget you need?
The simplest answer: just ask. A price list can never take your specific situation into account—how much content you already have, what kind of automation makes sense, or how complex your structure needs to be. That’s why every project starts with a free, no-obligation consultation.
How much does a simple website cost?
A simple, professional website typically starts at around €1,250 and can cost up to about €3,000, depending on the number of pages and features.
How much does a website with AI automation cost?
A custom website with AI integrations typically costs between €3,000 and €8,000, depending on the level of automation involved.
Why do you charge a flat fee instead of an hourly rate?
With a fixed price, you know exactly what you'll pay up front, and as the builder, I bear the risk of any unexpected setbacks—not you.
How long does it take to have a website built?
Most projects take 2 to 6 weeks to complete, depending on their scope and how quickly the content is provided.
Can I add extra features or AI later on?
Yes. Everything I build is designed to become smarter over time—many clients start with a website and later expand it with AI workflows for intake, quotes, or follow-up.
Dutch 
English