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Web Design & Conversions

You're not buying a website.
You're buying a foundation.

A foundation that guides visitors to action and is ready to scale with automation and AI.

I don't build websites just to 'be online'.
I build conversion-focused websites that drive decisions, communicate clearly,
and seamlessly integrate with what you plan to automate or scale later.

Strategic web design for entrepreneurs focused on results.

See which package fits your needs
This is how I work

AI

Participate in your processes
(not having to assess everything manually)

Auto

Takes over repetitive work
(so that nothing is left behind)

Web

Direct action and follow-up
(not just information)

The reality

Most entrepreneurs have a website. But that website primarily does one thing: exist.

It looks good, but it doesn't guide. It tells, but it doesn't lead. So, everything that follows – automation, AI, follow-up – ends up feeling clunky.

Why 'pretty' websites don't convert

Not because they are technically poor, but because they have no clear role.

  • No structure to enforce choices
  • No logic for conversion
  • No foundation to build on
Most websites 'work' perfectly fine technically. Their content strategy, however, often fails. That's why I don't just build individual pages; I focus on conversion-driven web design that provides clear direction – both now and for the future.

My approach

Strategic web design
that provides direction.

Your website doesn't need to do everything. It just needs to know its core mission.

That means:

Clear Positioning

Guiding Visitors

Prepared for Growth

This way, your website won't feel like an endpoint, but rather the beginning of something that actively contributes to your success.

Why Investing in Strategic Web Design Pays Off

A cheap website might seem appealing, until you realize its true cost.

What a 'Cheap' Website Really Costs You:

  • Missed Clients (due to no conversion focus)
  • Lost Trust (due to generic design)
  • Rework within 6-12 Months (lack of solid foundation)
  • Growth Frustration (not scalable)

What strategic web design delivers:

  • Clients making quicker decisions (thanks to clear messaging)
  • Reduced customer acquisition costs (due to improved conversion)
  • A scalable foundation (automation-ready)
  • Spend less time on your site (it actually works)

The question isn't 'what does a website cost?'
The real question is: 'what's the cost of *not* having a good website?'

→ Starting from €1,250, you get a working foundation, not just a digital business card.

Choose your foundation

Don't choose based on features,
but on where you are now.

These packages do not differ in terms of "more pages,"
but in terms of situation and growth phase.

Zen

From idea to online presence
For start-ups & solo entrepreneurs
For those who want to establish a professional online presence with a clear message, without overkill.

What this does for you

  • present your offer clearly
  • gives visitors immediate direction
  • prevents you from having to rebuild later

Included

  • website strategy session
  • conversion framework (1 primary action)
  • structure & wireframe (1–2 pages)
  • conversion-oriented design
  • WordPress / Elementor build
  • basic SEO + GA4
  • smart form
  • mini-handover

from

€1.250

View Zen in detail
Start with a Strategy Call

Flower Power

Your online home base

For growing entrepreneurs
For those who not only want to be visible, but also want to radiate confidence and direction.

What this does for you

  • brings structure to your offering
  • supports the entire customer journey
  • builds a foundation for growth

Included

  • Everything from Zen, plus:
  • up to 5 strategic pages
  • conversion copy structure per page
  • corporate identity processing + favicon
  • 2 rounds of corrections
  • blog / portfolio / booking link
  • mini-handover

from

€2.150

View Flower Power in detail
Schedule a Strategy Call

Energy

Conversion & findability
For entrepreneurs with ambition and content
For those who want to use their website as an active growth engine.

What this does for you

  • increases findability
  • enables optimization
  • lays the foundation for funnels, email, and AI

Included

  • Everything from Flower Power, plus:
  • up to 8 strategic pages
  • comprehensive SEO structure
  • performance and speed check
  • conversion optimization
  • technical setup for scalability
  • additional optimization round

from

€3.250

View Energy in detail
Request a proposal

Is this right for you?

This is a great fit if:
  • you feel your website should be doing more
  • you're done with 'pretty but silent' pages
  • you want web design that grows with your business
Not a match if:
  • you just want 'something online' quickly
  • you don't want to make any choices
  • you view web design in isolation from everything else

Are you unsure?
Then that is often a sign that we first need to look at
what your website really needs today.

Let's get personal

Hi, I'm
Ann.

I'm not your typical web designer. I help you make choices that give your website direction – even if that means we *don't* do certain things. My focus is on structure, clarity, and websites that won't hinder where you want to go later.
Ann Boen - strategic web designer conversion optimization Diggiehippie

This is how the process works

This is how we work together.

01

Strategic call
We bring clarity to what you need. We don't build without a clear direction.

02

Structure & direction
We determine the role of your website within your business.

03

Design & construction
I build the foundation—clear, logical, and scalable.

04

Completion & transfer
You understand what it says and why.

The investment

You don't invest in pages,
but in a foundation.

A foundation you won't have to rebuild later when you want to automate, scale up, or dive into AI.

Zen

from €1,250

Flower
Power

from €2,150

Energy

from €3,250

FAQ

Frequently asked questions.

Still have a question?

Please feel free to contact me
No. Many customers feel that their website should do more, but don't yet know how or what. That's where we start together. First, we provide direction, and only then do we build.
I always start from your situation and goals. The content, logic, and choices are always tailored to your business. The foundation must be right—not just the design.

We are deliberately putting those on hold. Anything outside the scope will not be implemented within this Sprint.

Yes. That's exactly the point. I build websites that are prepared for succession, automation, and growth. That way, you don't have to lay a new foundation later on if you want to expand further.
We will look at that together. Sometimes it is enough to improve structure and direction. Sometimes it makes more sense to start over. I am honest about that—even if it means we do less than you expect.
We start with a strategic call to clarify what you need. Then I determine the structure and direction, build the foundation, and deliver everything clearly. No surprises, just clarity and explanations along the way.

Do you want a website
that works and converts?

Let's take a look at which foundation fits where you are now.
Schedule a strategy call