How do you choose an AI consultancy that fits your budget?
Spoiler: you don't need a big agency. You need someone who knows what you need. Determining an AI consultancy budget is the first stumbling block for most self-employed people and small businesses. Because when you look around, you see two extremes: large agencies with enterprise price tags starting at €10,000, or cheap tools that you can't […]
No-code automation: Work smarter without the hassle
Want to automate processes without learning to code? Then no-code automation is exactly what you're looking for. No complicated code. No developers. Just smart tools that take work off your hands. And yes—it really is easier than you think. What is no-code automation? No-code automation means automating workflows and processes without writing a single line of code.
5 misconceptions about AI automation for self-employed professionals
AI automation often raises as many questions as it does enthusiasm among self-employed people. And honestly? That's not because of AI itself, but because of everything that's said about it. There are quite a few assumptions circulating that make people think: So. Time to set the record straight. Misconception #1: "AI automation is only for large companies." I hear this all the time. But in […]
No-code automation vs. custom AI: how to make the right choice?
At some point, you'll come up against this. You know that automation can help, but you're torn between: What about online? Everyone says something different. Everything is "simple," "fast," and "life-changing." So let's clear things up. First of all: it's not about tools. The mistake I see most often is making choices based on tools, not [...]
Which processes should you automate first as a self-employed person?
If you've made it this far, you're probably at this stage: you feel that automation could help, but you're wondering where on earth to start. Spoiler alert: not with "everything at once." And not with the fanciest tool you come across on Instagram either. The best first automations are usually... boring. But they do work. […]
When is AI automation too early for your business?
AI automation often sounds like the next logical step. Working smarter, less manual hassle, freeing up more time... sounds good. But not every moment is a good moment to automate. In fact, automating too early is one of the fastest ways to get stuck in tools, flows, and frustration. So let's take a sober look at it. […]
AI automation for self-employed professionals: what works, what doesn't, and why
AI automation for freelancers. For some, it sounds like the solution to everything. For others, it sounds vague, technical, and above all... "maybe later." And honestly? I understand both reactions. Because yes, AI automation can save you a lot of time and headaches. But no, it's not a magic button that suddenly lets your business run without you having to think about it. In this guide [...]
Interviewed by Make during Make Waves in Munich
Sometimes things happen that make you stop and think: wow... I really didn't see this coming a few years ago. In October 2025, I was in Munich at Make Waves—an event about automation, workflows, and smarter working. No sales pitches, just real stories from people who use Make in [...]